Internet/PVRs not killing TV and the "cord" is still connected - TVB

TORONTO - The rise of the second screen is not killing TV, but in fact increasing viewing. And while more TV viewers are using PVRs, the majority still watch the ads instead of skipping them. The findings come from the survey “Television Truths” released by the Television Bureau of Canada (TVB) on Jan. 22, 2013 to dispel myths around TV viewing habits. It also found that 94% of Canada’s population is still connected to television through a broadcast distributor or by receiving free, over-the-air signals, and the number is increasing as more Canadians rely on conventional television. It added that three...