Interactive video comes to on-line retail

OTTAWA – A new e-commerce product is promising to help on-line retailers harness the opportunity provided by video e-commerce. Overlay.TV for Retail is designed to allow for a seamless integration of interactive video into product pages, brand experience pages, face-to-face video chat and user-generated video ratings and testimonials. Developed by Ottawa-based interactive media company Overlay.TV, the application pledges to simplify the process of including user-generated content (UGC) by allowing merchants to pair UGC with professionally created video, and moderate it using a built-in dashboard. "There's no doubt that video can increase sales," said Overlay.TV CEO Rob Lane, in the press release. "Retailers...