Interactive TV revenues will hit US$2.4 billion by 2009

MONTEREY, CA - Total revenue for interactive television electronic transactions conducted via gaming, television commerce and interactive advertising will reach $2.4 billion in total sales by the year 2009, says a new study from Kagan Research. These interactive services are also expected to generate an estimated US$780 million in operator revenue by 2009. The research study contemplated only the U.S. market. Growing competition for video customers has focused U.S. cable operators, satellite operators and telco carriers on developing interactive services capable of generating revenue, reducing churn and providing differentiation in the marketplace. Although domestic activity lags well behind developments in...