TORONTO – The Canadian production company who brought us prime time TV fare like Project Runway Canada, Canadian Idol, and Deal or No Deal Canada, has launched its own product integration division called ‘Insight Integration’.
Insight Production Company Ltd., known for its creative development, financing and production of television content, said the division will be led by industry veteran Susan Arthur and offer “creative marketing solutions to those advertisers and independent production companies who are looking for experienced guidance on their own content integration strategies”.
“Because of our successful content integration history, advertisers trust us with their brands,” said John Brunton, president and CEO, in the press release. “Insight Integration is a natural evolution of our company and we are delighted to have an expert with Susan’s proven track record taking our content partnerships to the next level.”
Arthur is best known for her work at Chum Television where she was responsible for revenue generation and integrated multiplatform marketing initiatives for Canadian television brands such as the MuchMusic VJ Search: The Series, Citytv’s Canada’s Next Top Model and the MuchMusic Video Awards.
