TORONTO – Insight Sports has hired Craig Purcell as president, sports and entertainment, a brand new position for the company.
He will begin his duties with Insight Sports effective immediately.
“I’m thrilled to be returning back to Canada to join Insight Sports,” said Purcell, in a press release. “After spending the past 15 years overseeing the sales and marketing operations for a handful of professional sports teams, I’m looking forward to pursuing new challenges in the broadcast and entertainment side of the industry with the goal of strategically developing Insight Sports’ current and future properties.”
Purcell will lead the strategic development and growth of Insight Sports’ properties in the areas of sports management, sales, marketing and production. Insight also owns and operates specialty services such as GolTV, World Fishing Network and Casino and Gaming TV, and has minority positions in some others. Purcell will not oversee those.
Prior to joining Insight Sports, Purcell spent the past three years as the vice-president, sales and marketing for the NFL’s Oakland Raiders. Prior to that he worked for the NBA’s Minnesota Timberwolves as well as the CFL’s Ottawa Renegades, the NLL’s Ottawa Rebels and the NHL’s Ottawa Senators from 1994 to 2001.
