NEW YORK – Innovid has announced the adoption of the interactive mobile solutions by BrightRoll, the world's largest provider of digital video advertising solutions. It enables advertisers in the U.S, Canada and Europe to create seamless, interactive pre-roll experiences delivered through BrightRoll's network, across PC's, smartphones and tablet devices.
"In an ever-changing, multi-screen media landscape, marketers must deliver their messages where the audience is, and working with Innovid enables BrightRoll to support brands with a creative solution that can be built once, but applied to all devices," says Tod Sacerdoti, CEO and founder of BrightRoll in a news release.
"This integration marks an important milestone in our partnership with Innovid as we continue to push the boundaries of digital video experiences and streamline the creative process."
Available immediately, marketers can use the same iRoll video formats on PC and mobile, meeting their marketing goals with a continuous, permission-based solution across devices on the BrightRoll network.
Advertisers can now take advantage of iRoll lean-forward experiences and further capitalize on the contextual power of mobile with features like geolocation and ecommerce among others says Innovid. The company's interactive mobile video formats can be built in-browser from the iRoll Studio, providing an industry-first authoring path to build HTML5 and Flash versions of an interactive video creative via a single workflow. This significantly reduces the time and complexity for advertisers looking to deliver cross-channel campaigns, essentially letting the technology do the work.
"Innovid believes that technology should break the silos of the multi-screen 'problem' and be able to replicate consumers' viewing habits," said Zvika Netter, CEO of Innovid. "Brands can now build a single video unit, combine their creative and approval process, and deliver a seamless brand experience across devices. We're excited to partner with a global leader like BrightRoll that provides brands with the scale needed to connect with consumers everywhere."
In addition, with PC and mobile units delivered through the same ad server, marketers can evaluate the effectiveness of their campaigns on the same analytics platform with consistent metrics that fully gauge cross-media performance.
