Industry returning to basics with ad-supported streaming, Corus CEO says

By Ken Kelley WITH LAST WEEK’S news that Disney intends to roll-out a cheaper, ad-supported tier of Disney+, Corus Entertainment CEO Doug Murphy (above) sees the move as a full circle moment. “The market is waking up to the fact the bloom is coming off the streaming rose,” Murphy told Scotiabank analyst Jeff Fan during the bank’s annual TMT (telecom, media and technology) Conference. While subsequently qualifying his statement to say he considers Disney to be the smartest operator of all digital platforms thanks to how the company segments its offerings on Disney+ while also preserving its channels business,...