Industry must do a better job showing consumers how good wireless is in Canada, say Telus and Bell

MONTREAL – After summer-long public relations campaigns which saw wireless companies and the federal government at each other’s throats, with consumers caught in the middle, the CFOs of Bell and Telus believe the industry must do a far better job of telling Canadians how good they have it in Canada. “We have to work on our communication of why we’re successful in Canada, why this is a competitive market, why pricing isn’t out of line with what’s happening in the rest of the world,” Telus EVP and CFO John Gossling told attendees at the CIBC Institutional Investor Conference in Montreal...