Independent radio broadcasters looking for ad commitment in federal budget

Media company Stingray announced Monday it is collaborating with a group of independent broadcasters to call on the federal government to support Canada’s local radio industry. Stingray said a letter has been sent to Finance Minister Chrystia Freeland and Canadian Heritage Minister Pascale St-Onge “outlining actionable recommendations to address the economic challenges posed to local radio by the digital shift and the loss of advertising dollars to online platforms.” The group is asking for the upcoming federal budget to include a commitment from the federal government to dedicate at least 70 per cent of its advertising expenditures to local media, “ensuring an...