TORONTO – Following the success of its digital transformation, the National Film Board of Canada has set its sights on becoming a major player in the global media landscape as part of its new five-year plan.
One of the initiatives outlined in the NFB’s 2013-2018 Strategic Plan, released yesterday, include the development of a new global multiplatform destination for documentaries.
The NFB has outlined five strategic objectives in its new Strategic Plan. The first objective is to further the its global leadership in creativity and innovation throughout all its activities, particularly in the areas of programming, digital portals and applications, technical infrastructures, and through discourse on creation and meaning.
The NFB’s second objective is to increase the presence, awareness and impact of the organization by enhancing meaningful relationships with Canadian and world audiences through communication, engagement, participation, and co-creation.
The third objective focuses on strengthening and growing the NFB’s financial capacity over the long term through development of a new economic model and new business opportunities based on understanding the full potential of all its intellectual property, prototyping and experimentation, strategic partnerships, and global reach.
The fourth objective is to transform the NFB’s organizational structure to enhance its ability to work and create differently through a neural organizational model, networked decision making, and clarity on mission, goals and objectives.
The fifth and final objective seeks to redefine the nature and purpose of the public sphere for the 21st century through creative works, discourse and public debate, and national and international partnerships.
“Our role is to provide a point of view on how the world works and how it’s changing, to react fairly quickly so we can play a major role in this evolution. The challenge is to continue to bring people together through what we do,” the NFB states in its five-year plan.
