VANCOUVER – Incognito Software Systems has named former Amdocs exec David Sharpley as its new Chief Operating Officer.
Sharpley (pictured) spent the last five years at Amdocs, most recently as general manager of the Network Products Business Unit. Prior to that, he held senior executive leadership positions focused on communications software at Bridgewater Systems, Oracle Communications, MetaSolv Software and Nortel Networks.
As COO at Incognito, Sharpley will lead all functional aspects of the corporation including sales, professional services, product development, marketing and customer support.
Coinciding with Sharpley’s appointment, the company announced that two unnamed telecommunications companies – one based in the United States and the other in Chile – have chosen its network analytics solution to improve quality of service (QoS) by enabling network planners to proactively align investments to the necessary service areas.
Incognito’s network analytics solution collects and analyzes the necessary customer data to get a solid understanding on network stress points and areas for capital investment, reads the company’s news release. By combining subscriber and network data, service providers can predict which network elements or service areas are trending into failure, enabling network planners to make proactive decisions to prevent outages and improve QoE. In addition, service providers may monetize subscriber behaviour with data-driven personalized offers, such as fair-use policies that police heavy-bandwidth consumers, or implement new usage-based monetization strategies.
“For a provider to optimize capital expenditures (CAPEX) and improve the quality of its service offerings, it needs to have real information on areas of strength and areas for improvement,” said Sharpley, in the release. “With our network analytics solution, these two providers are now able to go a step further: not only can they view the current performance and capacity of their networks, but they can simulate upcoming adjustments in subscriber plans and see into the future to determine where investments will be needed. This empowers service providers to offer the right services to the right customers and make effective, data-supported capital expenditures in their networks.”
