MONTREAL — TVA Group announced today its production and international distribution company Incendo and Quebecor Content are jointly establishing a new distribution unit to optimize their operations.
As part of the move, Yann Paquet, vice-president of strategy and international affairs at Quebecor Content, announced the appointment of Cynthia Kennedy (above) as vice-president, distribution, of Incendo and Quebecor Content, effective immediately.
In her new role, Kennedy “will direct audiovisual content distribution strategies and activities at Quebecor and its subsidiaries in Canada and worldwide,” reads a press release announcing her appointment.
A native Montrealer, Kennedy has 25 years of sales and senior management experience, having worked for international media companies including Talpa Global, BBC Studios, A+E Networks, Channel 4 International and Keshet International.
“In addition to sales of prominent entertainment formats such as The Voice and Dancing with the Stars, she has been responsible for international distribution of such acclaimed fiction series as Prisoners of War, False Flag and The Office,” the release says.
Kennedy began her career with Montreal-based animation company Cinar (which was later acquired by DHX Media, now WildBrain).
“Cynthia’s arrival and the creation of the new distribution unit will allow us to combine our strengths and accelerate our growth,” said Paquet, in the press release. “Her extensive international experience, knowledge of the Quebec market, leadership and team spirit, combined with the expertise of the existing teams at Incendo, Quebecor Content and TVA, make Cynthia a valuable asset for our organization.”
“It’s a true privilege for me to join such an iconic company,” said Kennedy. “In the course of my career, I’ve had the opportunity to collaborate on a number of major projects, including The Voice. I’m delighted to be entrusted with this role and to be able to work with the talented teams at Incendo, Quebecor Content and TVA to bring Quebec content to the world.”
As vice-president of distribution for Incendo and Quebecor Content, Kennedy will have the following individuals reporting to her: Gavin Reardon, head of international sales and co-productions at Incendo; Brook Peters, senior vice-president of Canadian sales and production operations at Incendo; Sylvie Langlois, director of acquisitions, entertainment formats and international development at Quebecor Content; and Carole Labrie, director of TVA Films and TVA Distribution.
Photo supplied by TVA Group.
