MONTREAL – TVA Group’s Incendo announced today it is ramping up production – in accordance with on-set safety protocols and revised health provisions.
The producer has initiated production on the romantic comedy A Love Yarn. The film will run in parallel with additional romcom themed projects slated for production in 2020 and 2021.
With offices in Montreal, Toronto, and Los Angeles, Incendo’s “evolving corporate strategy includes international co-productions, starting with Screentime New Zealand. These additional growth opportunities will continue to set the stage for industry alignment and an enhanced business model, all within a newly established era of film production and Covid-19 safety parameters,” reads today’s press release.
“This approach comes with a fresh perspective on this largely demanded genre, at a time when global audiences are looking for optimistic, fun and lighthearted entertainment programming.”
Additional series and films on Incendo’s development slate include children’s themed programming, thrillers, and dramas. “A total of eight films will go into production this year with an additional eleven slated to start production in 2021, including the intense drama-thriller series Ice, now in development alongside producing partners Lionsgate UK and Further South Productions,” reads the release.
“Focusing on a new content category has reinforced our commitment to this premium and highly-sourced genre and is a vital part of our ongoing slate of series and films,” said Gavin Reardon, head of international sales and co-productions. “We are thrilled to collaborate with exceptional industry talent and creative partners alongside carefully reinforced safety standards.”
As a part of Incendo’s market strategy and outlook, executive leadership announcements, re-defined business positioning and exciting new content distribution partners will be revealed in September, concluded the release.
Quebecor’s TVA Group bought the company in 2019.
