In-store experience key to consumers' satisfaction with wireless providers; Virgin Mobile ranked tops: J.D. Power

TORONTO - Despite the prevalence of online shopping, the in-store experience and sales representative interaction are still the key drivers of an outstanding wireless purchase experience, according to a new J.D. Power report.The 2015 Canadian Wireless Purchase Experience Study examined wireless carriers’ performance across sales-related activities in-store, over the phone and online. Satisfaction is measured in six factors: store representative; online purchase; phone purchase; facility; offerings and promotions; and cost of service. Overall wireless purchase experience satisfaction is 752 on a 1,000-point scale.An outstanding in-store experience is one in which sales representatives display knowledge, professionalism and genuine concern for customer...