TORONTO and SAN FRANCISCO – Impact Wrestling has launched a new channel on social video service Twitch as it seeks to extend its brand and attract new audiences.
The new channel, which debuted Wednesday, features a 24-hour live stream and exclusive content, monthly live events, and lifestyle programming showcasing Impact Wrestling stars outside of the ring. Twitch will also air Impact Wrestling’s live event at WrestleCon in New Orleans on Friday, April 6 at 9:00 PM CT.
“Our expansion on Twitch marks another important milestone in our digital expansion,” said Impact Wrestling president Ed Nordholm, in the news release. “The interactive content and larger-than-life personalities of Impact Wrestling are a perfect fit for the platform, whose passionate communities have demonstrated an increased appetite for professional wrestling and live events. As we adapt to new content consumption methods, our partnership with Twitch gives us an opportunity to interact directly with our audience, while engaging and growing our fan base across the world.”
