IIC CANADA: YouTube, shifting ad dollars, OTT, spectrum rights buffeting communications sector

By Perry Hoffman

OTTAWA - The massive shift in advertising dollars from television to digital, the growing impact of over the top (OTT) and spectrum rights were among the big issues highlighted by the opening panel of the Canadian chapter of the International Institute of Communications’ (IIC Canada) annual conference which kicked off Tuesday morning in Ottawa.The impact of YouTube and the migration of the advertising spend from TV to digital were two big developments affecting the sector, according to Asha Daniere, executive VP of business and legal affairs at Blue Ant Media. The growing significance of YouTube, she said, forced the company...