IIC Canada: Why adapting to innovative disruption is difficult

By Perry Hoffman

OTTAWA – Whether it’s the move to super fast broadband speeds and the applications they enable or personalized TV viewing experiences brought on by on-demand, online providers, players in this sector are struggling to adapt with the times. There can be little doubt innovation is seriously disrupting Canada’s communications sector.The broadcast sector is, of course, seeing tremendous change caused by the proliferation of online viewing and the significant decline in advertising revenue on linear TV. Broadcasters have responded by making their programming available in a variety of web-based platforms. But they haven’t figured out how to deal with the lost...