IIC Canada: Data is crucial to the success of broadcasting 2.0

By Perry Hoffman

OTTAWA – The disruption of the traditional broadcast TV model – the one-to-many into a one-to-one relationship – means that data has become critically important to the future of broadcasting.Kelly Steen, partnership strategy lead at Wattpad, highlighted how data from its storytelling application is leading to the creation of new types of programming during a session at last week’s International Institute of Communications Canadian chapter conference in Ottawa. For reference, Wattpad has 45 million monthly visitors, adds 103,000 new users every day and has an average viewing time of 30 minutes. All this from a large millennial audience.She noted that...