IIC Canada 2012: Does a watch-canada.com portal sound like a good idea?

OTTAWA – Does the “Made in Canada” brand matter to Canadians when it comes to their television and film content? Does it matter internationally? If so, how can the industry better promote it to make it matter? Those were some of the questions discussed Monday during the pre-conference symposium on the promotion of Canadian film and TV content held in conjunction with the International Institute of Communications annual Canadian conference here in Ottawa. Sponsored by Telefilm Canada, the Canada Media Fund and the CRTC, the symposium delegates tried to come up with ways of better-promoting Canadian film and TV in...