TORONTO – Original songs from CTV's original music series and international TV format The Launch will debut first on the radio stations of its corporate cousin iHeartRadio Canada.
In addition to the new songs securing regular rotation, the newly launched artist behind the chosen song will appear on iHeartRadio morning shows across Canada.
"There is no better place for music's next original, chart-topping songs to live than on iHeartRadio Canada," said Rob Farina, head of radio content, strategy, & iHeartRadio, in the news release. "As the excitement intensifies leading up to the premiere of The Launch, we are thrilled to align with this amazing new series, and look forward to serving iHeartRadio's die-hard music and pop culture fans, listeners, and followers with the latest new music and behind-the-scenes movements of each newly launched artist."
Canadians will soon be introduced to the 30 aspiring artists selected to participate in the new six-part, hour-long series. The inaugural edition of The Launch recently wrapped production and will premiere on CTV in early 2018.
