IEEE: Leverage that hand-held second screen to boost customer love, bottom line

By Perry Hoffman

OTTAWA – With more than 40% of consumers watching television with a second screen in their hands, television providers have a tremendous opportunity to enhance the customer viewing experience by better-leveraging the capabilities of the device, argued Brad Ferris, Ericsson TV’s VP of portfolio management. Ferris, speaking at the Institute of Electrical and Electronics Engineers’ International Conference on Communications in Ottawa on Thursday, criticized the current paradigm deployed by most TV providers. They aren’t taking advantage of the fact that a considerable number of viewers are using a tablet, phone, or laptop while in front of the TV, he said....