Identity refresh: Global launches new look for entertainment and news brands

TORONTO - Viewers tuning in to Global today will notice a new look designed to reflect the networks' top-rated programming and news lineup in a “big, bold and dynamic environment.” "Global's identity refresh is part of the larger re-positioning of the Shaw Communications portfolio of brands designed to ensure our relevancy to both our customers and viewers across the country," said Jason Keown, Senior Director of Marketing, Global Entertainment. "Our creative is both fast and dynamic with a vibrant colour palette that unifies our entertainment and news brands across all platforms." Global Entertainment introduces four vibrant colours - red, yellow,...