TORONTO – Viewers tuning in to Global today will notice a new look designed to reflect the networks' top-rated programming and news lineup in a “big, bold and dynamic environment.”
"Global's identity refresh is part of the larger re-positioning of the Shaw Communications portfolio of brands designed to ensure our relevancy to both our customers and viewers across the country," said Jason Keown, Senior Director of Marketing, Global Entertainment. "Our creative is both fast and dynamic with a vibrant colour palette that unifies our entertainment and news brands across all platforms."
Global Entertainment introduces four vibrant colours – red, yellow, purple and green – infused into a big, confident design plate as a backdrop for all promos, IDs, on-air elements plus, off-air advertising components. The new creative for GlobalTV.com will launch the following week. Then in March, Global News will adopt two new dominant hues of blue across all branding for national and local news properties, encompassing set design, on-air graphics, online and off-air branding.
Both Global Entertainment and Global News will use large, bold type and imagery with every graphic filling the screen. Two new voices will represent the network's big, friendly sound.
Shaw Media's award-winning Creative team partnered with BDA – Promax/BDA 2012 Creative Agency of the Year – on the concept and development. BDA's current clients also include ESPN, the BBC, Disney, Sky and NBC Universal.
