'Ici' come, 'Ici' go: CBC prez apologizes for rebranding faux-pas, leaves 'Radio-Canada' as is

MONTREAL – Talk about a bungled communications job. CBC/Radio-Canada president and CEO Hubert Lacroix apologized to Canadians today regarding last week’s poorly-worded announcement about the Corp’s decision to rebrand French language service Radio Canada by incorporating the word “Ici” across all its platforms – a move which, after meeting with widespread criticism from government and the public, has caused the Corp to change its plans and put “Radio-Canada” back in its marketing. “Our intention was never to distance ourselves from Radio-Canada and everything it represents. However, Radio-Canada has heard the message loud and clear that the public has been sending...