ICE '07: Will big media win even as platform-agnostic consumers create new challenges?

TORONTO - As the new generation of multimedia consumers demands increasingly faster and broader access to interactive content, the creators and distributors of that content are struggling to keep up. At the same time, marketers are wrestling with how to capitalize on branding opportunities presented by the myriad content delivery channels now available to consumers. “The consumer has taken control,” said Brent Lowe-Bernie, president of comScore Media Metrix Canada, speaking at last week's Interactive Content Exchange 2007 (ICE 07) conference held in Toronto. “Consumers are totally platform agnostic – they don’t care, they will consume the content available,” Lowe-Bernie said....