ICE 07: Broadcasters need to adapt in new age of independent interactive content producers

TORONTO – A new age of interactive content created by small independent producers is dawning, now that the broadband “asteroid” which hit the traditional media market some time ago is causing incumbent “dinosaurs” to die off. That was how Canadian science fiction author Robert J. Sawyer characterized the current state of the interactive digital media industry to kick off the recent Interactive Content Exchange (ICE) 2007 conference held in Toronto. “This is the age of the blurring between consumer and producer,” Sawyer said. “The asteroid has hit. The future is there to claim, the world is there to claim.” Sawyer’s...