BEIJING, CHINA – Huawei is teaming up with the Ottawa Senators to become that NHL team’s official smartphone supplier for the next two seasons.
The announcement, made Tuesday from Huawei’s Beijing research and development facilities in conjunction with Ottawa Mayor Jim Watson’s visit, also coincides with the launch of Huawei’s new Nexus 6P Android phone in Canada.
The sponsorship includes rinkboard and in-game advertising, along with the option for local sales promotions for Huawei smartphones. In addition, Huawei will be partnering with the Ottawa Senators ‘Technology in Schools’ program to promote the importance of science, technology and math as education options for post-secondary students.
“As we build our consumer brand in Canada and around the world, working with popular sports franchises like the Ottawa Senators is an important part of our strategy,” said Huawei Canada president Sean Yang, in the news release. “It’s also an opportunity to build on what we believe is a great local success story for Ottawa’s technology sector, and we are proud to call Ottawa home.”
“As China’s leading global brand and a company with strong ties to the Ottawa community, this partnership with Huawei represents a unique opportunity for the Senators,” added Senators president Cyril Leeder. “Huawei becomes the first Chinese corporation to partner with the Senators, which we see as an important step for our organization as our brand continues to become an ideal fit for international business. In particular, our national reach and portfolio of promotional properties have allowed us to experience major growth in our business in the technology sector.”
Since opening in 2009 in Kanata, the Huawei Canada Research Centre has grown to over 250 researchers and engineers and become one of Huawei’s global hubs for the research and development of 5G technology.
Photo: Ottawa Mayor Jim Watson (left) and Huawei Canada president Sean Yang (right) hold up Ottawa Senators jerseys signifying the 2022 Olympic Winter Games in Beijing, and the Huawei’s sponsorship of the Ottawa Senators in 2015.
