TORONTO – Live entertainment company Live Nation Canada is teaming up with Huawei to promote its smartphone devices at major concert events across the country.
The ‘Make it Possible’ campaign, Huawei's first major brand campaign in Canada, will leverage multiple live events in communities from coast to coast, along with social media and mobile platforms, to create unique and memorable experiences for Canadian music fans. Concert-goers will be eligible for prizes, tickets, concerts and once-in-a- lifetime experiences with major global artists performing in Canada.
Operating in over 150 countries, Huawei is now the world's third largest manufacturer of smartphone devices.
"We are excited to be working with a leader in the entertainment industry like Live Nation Canada to connect Canadians with the Huawei brand, and our Huawei smartphones" said Huawei Canada president Sean Yang, in the news release. "We also know that by offering an innovative, stylish and affordable alternative for Canadian consumers, our new smartphones will create excitement."
"We're pleased to be partnering with Huawei as they launch their Canadian brand campaign" added John May, EVP sponsorship, Live Nation Canada. "Huawei is now the third largest smartphone manufacturer in the world, and we believe there is tremendous opportunity for the Huawei brand in Canada. Combining the best of technology and music, the ‘Make it Possible’ campaign will offer unique and unforgettable experiences for music fans from coast to coast."
