"How Cable Goes to Market" - A CTAM one-day course

TORONTO – CTAM Canada’s next day-long course, as part of its Canada University Program, is entitled “How Cable Goes to Market.”The course is designed for the marketing manager who is responsible for product management and strategic marketing, as it will provide insight into the new opportunities enabled by technological advancements. The course is open to and applicable to both cable and programming marketing professionals.The course will provide participants with a better understanding of:• The latest cable technologies and new products• Complex technologies and terms in a non-technical language• Emerging technologies' effect on cable business and marketing• The opportunities and challenges...