TORONTO – CTAM Canada’s next day-long course, as part of its Canada University Program, is entitled “How Cable Goes to Market.”
The course is designed for the marketing manager who is responsible for product management and strategic marketing, as it will provide insight into the new opportunities enabled by technological advancements. The course is open to and applicable to both cable and programming marketing professionals.
The course will provide participants with a better understanding of:
• The latest cable technologies and new products
• Complex technologies and terms in a non-technical language
• Emerging technologies’ effect on cable business and marketing
• The opportunities and challenges of deploying new products
• Requirements to meet increasing competitive pressures
• Uniting new capabilities and marketing into compelling customer offerings
• Future trends that will re-shape the industry
The course will be held Tuesday, October 18, 2011. Class starts at 8:30 a.m. and ends at 4:30 p.m. A continental breakfast will be served at 8:00 am and lunch is included. Location: Rogers Cable, 333 Bloor Street East, Toronto. Class size is limited to 25 participants. Application deadline is October 4th, 2011. Applicants will be notified of acceptance via email on October 6th, 2011. Fee: $325/attendee. (Includes HST, course material and lunch).
You can register by clicking here.
