Radio / Television News

Horror movie ad okay to be aired before 9 p.m.: CBSC


OTTAWA – Global Television did not err by broadcasting an advertisement for the horror flick SkinWalkers at 8 p.m. on July 26, 2007, the Canadian Broadcast Standards Council (CBSC) said in a decision released Thursday.

The CBSC concluded “the scenes from the movie were not so violent as to necessitate a post-9 pm broadcast.”

The self-regulating council investigated the matter after a viewer complained that the advertisement contained scenes of violence that should not have been shown at a time when children were watching television.

The 15-second advertisement contained a rapid series of very brief clips from the movie, including flashes of different werewolves, a close-up of an eyeball changing colour, a woman with fangs who roared at the camera, werewolf eyes, and shots of men and women holding semi-automatic weapons leaping away from an exploding gas station.

The CBSC examined the complaint under article 3.3 of the Canadian Association of Broadcasters’ Violence Code, which requires that advertisements containing scenes of violence intended for adults be broadcast only between 9 p.m. and 6 a.m.

The CBSC panel determined that the advertisement did not contain any scenes that could be considered “intended for adults only.”