Horizon Media Canada launches blu. audience framework and data ecosystem

TORONTO – Media agency Horizon Media Canada announced Wednesday it has launched a proprietary audience framework and data ecosystem called blu., a connected marketing platform previously launched stateside by its U.S. parent company in 2020. “This transformative platform promises unparalleled insights and capabilities for marketers to deliver highly personalized experiences while ensuring transparency and respecting user privacy,” a press release says. The blu. platform “offers a holistic view of Canadians throughout the entire advertising process, encompassing target development, insights generation, media planning, activation, and measurement,” the release reads. “Its unique ability to connect seamlessly with brands’ first-party data and media owners’ data...