TORONTO – Today Hollywood Suite announced that its four HD movie channels will be relaunched on November 2nd as Hollywood Suite 70s Movies, Hollywood Suite 80s Movies, Hollywood Suite 90s Movies and Hollywood Suite 2000s Movies.
Right now, the channel branding is Warner Films, MGM Channel Sony Movie Channel and AXN Movies.
“With a focus on consumer choice in an era of vigorous competition and regulatory change, the new unified and simplified Hollywood Suite brands will create an emotional connection with consumers by leveraging the nostalgic value of the greatest films of the 70s, 80s, 90s and 2000s,” said Hollywood Suite president David Kines, in the press release.
Customers will still be able to find the pre-1970 classic films they love with programming blocks dedicated to the essential classics from the golden age of Hollywood. All movies will remain uncut and commercial free, the release added.
The renamed channels will be accompanied by a redesigned and streamlined look that brings together a single Hollywood Suite brand identity across the four on-air HD channels, On Demand, the Hollywood Suite GO app, and web and social media properties. The company hopes this will help consolidate the its branding identity when the business moves into the a-la-carte world next year – that consumers will choose Hollywood Suite as a whole.
• Hollywood Suite 70s Movies – ground-breaking movies of the 70s, plus essential Hollywood classics;
• Hollywood Suite 80s Movies – The biggest movies of the 80s – when everything was a little bit bigger;
• Hollywood Suite 90s Movies – The defining movies of the 90s, reflecting a world changing faster than ever before; and
• Hollywood Suite 2000s Movies – Iconic movies of the 21st century… so far.
Hollywood Suite is available to over 9.5 million households across Canada through Canadian television service providers Access Communications, Bell Aliant, Bell Fibe, Bell TV, Cogeco, Eastlink, Execulink, MTS, NorthwesTel, Rogers, SaskTel, Shaw, Shaw Direct, Source Cable, Tbaytel, Telus Optik TV, VMedia and Westman Communications.
