TORONTO — Cell phone use at the dinner table is bad enough for most families, but now a new survey commissioned by Bell Media’s Crave suggests one in four Canadians plan to intentionally miss holiday gatherings to stay home and stream TV this season.
Millennials and males are far more likely to decline invitations to holiday events, such as family get-togethers, work parties or friends’ nights, as are Quebeckers when compared to the rest of the country, according to the survey conducted by data service firm Maru/Blue. The online survey of 1,509 randomly selected Canadian adults who are Maru Voice Canada panellists was conducted by Maru/Blue from December 2-3, 2019.
Survey data revealed that:
- One in three millennials (33%) plan to pass on festive events compared to only 14% of those ages 55+.
- Men (28%) are more likely than women (19%) to skip out on holiday gatherings.
- When broken down regionally, Quebeckers (37%) are most likely to turn down invitations, while those in Atlantic Canada are the least likely to bail (15%) and will be at the party, no matter what.
Bell Media issued a news release Tuesday to reveal the results of the survey. At the same time, Bell Media also provided additional data from Adobe Analytics that confirms Game of Thrones was the most popular show streamed by Crave subscribers in each province this year. Overall, The Handmaid’s Tale, Chernobyl, Big Little Lies and Letterkenny rounded out the Top 5 on Crave in 2019, according to Bell Media.
For more on Crave’s programming lineup during the holidays, click here.
