History updates 'Born To' campaign with winter shows

TORONTO – History Television has rolled out a new marketing campaign around three of its top series and one new one using its “Born to” tagline. The four week, national campaign targets adults 25-54 across multiple platforms in Toronto, Vancouver, Calgary and Edmonton. Building on the channel’s Fall marketing blitz, the campaign centres around the new series Around the World in 80 Ways plus Canadian Pickers, American Restoration, and IRT Deadliest Roads: Andes. The creative features the series’ hosts in their natural environments and the consistent use of the headline “Born to…” across all executions. It also an on-air component...