Radio / Television News

History Television goes big with Fall campaign


TORONTO – History Television kicked off its Fall campaign Tuesday, centring around the new and returning hit series Pawn Stars, American Pickers and the Canadian original series William Shatner’s Weird or What?The campaign includes advertising in print, out of home, radio, IPG, on-air and online. Targeting Adults 25-54 largely in Ontario and British Columbia, the print portion includes a series of high-impact ads that exemplify the colour scheme and look of the History Television brand and play-up the channel’s entertaining personalities. Creative headlines include “Trust Us. It’s a Big Deal” (Pawn Stars), “It’s Not Antiquing. It’s Mantiquing” (American Pickers) and a trance-inducing compilation...