TORONTO – High Fidelity HDTV and The Walrus Foundation – the charitable non-profit organization and publisher of monthly magazine The Walrus – have announced a cross-platform collaboration that will result in new programming called Walrus TV.
Currently in production, the new programming will be presented every month on eqhd and Treasure HD, two of High Fidelity’s suite of all-HD channels. These original programs will also be made available by The Walrus Foundation on a dedicated web page (www.walrusmagazine.com/walrustv), and on the magazine’s tablet edition.
“The Walrus offers sophisticated, in-depth journalism on topics ranging from politics and the economy to technology and the arts. The idea behind Walrus TV is to bring the intelligence and depth of the monthly magazine to a new format. Because our channels reflect similar objectives — to engage and stimulate people who like substance in what they read and watch — the alignment of content and channel is perfect”, said Ken Murphy, partner and co-founder of High Fidelity HDTV, in a press release.
The first programming for Treasure HD is Walrus TV: Poetry, a series of five short, up-close-and-personal performances of poem from the poets themselves, each of which The Walrus has also published in the print magazine.
For eqhd, a roster of mini-documentaries on subjects including immigration and crime, mosques in Canada, and portraits of military personnel are based on stories from the magazine. Each provides fascinating behind-the-scenes insight on their respective topics.
“Walrus TV contains the essence of the Walrus brand – brought to high definition life for the television medium… (N)ot only do the stories gain another perspective,” said Shelley Ambrose, co-publisher of The Walrus and executive director of the charitable, non-profit Walrus Foundation, “we’ll reach new audiences that help us deliver our commitment to public debate on matters vital to our country.”
