HiFi rebrands Rush HD, Equator HD

TORONTO - High Fidelity HDTV is rebranding two of its stable of four year old channels, the company announced Friday.Starting Sunday, Rush HD will become radX, and will tweak its programming to include “epic stories of risk, adventure and danger”, including feature films, documentaries, and programs of “extreme expeditions and high adventure”. Equator HD will be known as eqhd with programming that continues “to celebrate ideas, perspectives and ways of life around the world”. Both channels will remain commercial-free. “The new brands better reflect what the channels are all about”, director of sales and marketing Andrew Irwin told Cartt.ca. “We’re rebranding...