TORONTO – After investing in U.S.-based lifestyle digital media company KIN, Corus Entertainment said Thursday that it will launch KIN Canada, bringing the company’s multichannel network KIN Community, as well as KIN’s lifestyle creators, programming and advertising opportunities to the Canadian marketplace.
KIN Community is the number one lifestyle network on YouTube, delivering high-quality, female-focused video content across lifestyle verticals including food, health, beauty, parenting, home and entertainment. It also nurtures new online video talent and produces custom content programs with major brand advertisers.
Corus said that the partnership aligns two market leaders in media targeted to the women’s demographic, noting its portfolio of women’s brands which includes female-focused W Network. The deal will allow W Network and KIN to collaborate on developing talent and content targeted to the women’s demographic. In addition, Corus becomes the exclusive Canadian media representative for KIN Community, offering advertisers access to media campaigns and brand content integrations with the world’s top digital video creators, and to KIN Community’s 28 million Twitter followers, 14.5 million Pinterest followers and 17 million Facebook fans.
“Our investment and strategic partnership with KIN allows us to leverage the combined reach of our complementary brands as well as jointly develop and utilize compelling, short-form premium-branded content,” said Corus’ EVP and COO Doug Murphy, in the announcement. “Corus is an established leader in the women’s space and by partnering with KIN’s top-tier influencers and talent-driven channels we are able to connect with women wherever they are consuming their entertainment.”
“Our new funding and strategic partnership will further accelerate our vision to be the global leader in lifestyle,” added KIN co-founder and CEO Michael Wayne. “We’re thrilled that Corus recognizes the unique value KIN Community brings content creators, brands and consumers as a lifestyle platform, and we are looking forward to working with them as a partner.”
