Heavy.com shows to air on Alliance Atlantis networks

TORONTO – We’ve all seen the jump by TV shows to broadcast on the Web. The tide the other way round is heading to Alliance Atlantis. Original online content produced by Heavy.com will air in primetime on Showcase Diva, Showcase Action, and IFC. As reported recently by Cartt, Heavy is one of the Web’s leading online brands for 18- to 34-year-old guys. Among the shows to go from pixels to picture tubes include “Behind the Music That Sucks,” a look at why bad music surrounds us, which will air on Saturday nights on IFC beginning on Sept. 8; “Superficial Friends,” which...