He shoots, LG sells in 'Hockey Wives' brand integration pact

By etan vlessing

TORONTO – The W Network has found a novel way to target elusive TV audiences in an increasingly mobile world -- get Hockey Wives stars on the phone.The upcoming second season of the Canadian docu-series will see glamorous partners of NHL stars balancing busy family and career lives off-the-ice, and needing high end LG Electronics smartphones and home appliances to do so. LG's good fortune with that Hockey Wives storyline is the Canadian star system is dominated by top NHL players and team storylines to exploit, so the electronics giant will work its products into the W series."They (LG) are...