TORONTO – Sony of Canada, with the help of Global Television’s design maven Debbie Travis, unveiled its slimmest, brightest new line of televisions, the BRAVIA family, today in Toronto.
The flat-panel liquid crystal display (LCD) high definition televisions are available in numerous screen sizes — for use in virtually any room of their homes.
Featuring the world’s first seventh-generation state-of-the-art Sony LCD panel, the new Sony BRAVIA monitors are available from 26 inches to 40 inches, which can either be hung on a wall with an optional mounting bracket or placed on a supplied table stand. They’re four inches thick and have suggested retail prices from $2,000 to $4,500. Nearly all models will be available in October.
“Unlike some other flat-panel LCD TVs in the market, BRAVIA does not require consumers to compromise picture quality for style,” says the Sony press release. All BRAVIA models have HDTV screen resolution of 1366 X 768 pixels, 178-degree viewing angle, eight-millisecond response time and a contrast ratio of at least 1000:1.
All BRAVIA models feature Sony’s WEGA Gate graphical user interface, which provides simple menu navigation and access to AV controls. Additionally, an input skip function allows quick access to sources connected to various inputs, including HDMI, component video, personal computer input, high-speed USB, composite and S-video.
The line also features an ultra-narrow, two-tone black and silver bezel design that incorporates two invisible 13-watt speakers and Sony’s advanced wide color gamut-cold cathode fluorescent light (WCG-CCFL(TM)) backlighting system, which “produces purer white light for a wider and more accurate range of colours,” says the company.
"Finally, a television that won’t take up half of your room’s space," said Travis. "When designing a home theatre, den or family room, who wants a massive, bulky television that dominates the entire room? Today’s consumer is much more design conscious and does not want to compromise interior design for the ultimate home theatre experience – they want both.
