DALLAS – The 2006 NAB Radio Show is being dominated by the rollout of digital HD Radio technology.
HD Radio broadcasting is the featured topic in several sessions over the three day conference which began Wednesday, highlighted by "HD Radio: State of the Union," a discussion led by Peter Ferrara, President and CEO, HD Digital Radio Alliance, and Robert Struble, President and CEO, iBiquity Digital Corporation.
The show is featuring many new and existing HD Radio products and a broadcast industry marketing promotion as well as provide opportunities for attendees to win a new HD Radio receiver.
"We are proud of the high-profile attention HD Radio is getting in Dallas where much of radio is transitioning to digital technology," said Struble. iBiquity Digital is the company that develops and licenses HD Radio technology.
"The actions of thousands of broadcasters to upgrade their stations are now being rewarded as manufacturers rush to launch a variety of new HD Radio consumer products for the home and car at price points far below last year’s levels; in fact, more than 20 new HD Radio products are being introduced in September and October. When these developments are combined with the addition of new national retail partners like RadioShack and Amazon.com, it becomes clear that all phases of the rollout are strong, making this an exciting time for everyone associated with HD Radio broadcasting," he added.
Multicast-capable HD Radio receivers already in stores include offerings from Audio Design Associates, Boston Acoustics, DaySequerra, JVC and Kenwood. In addition, many new products have been or will be released shortly.
Attendees at this year’s show are learning about the latest HD Radio developments such as opportunities for supplementary income from supplementary channels, programming HD Radio; the technology of the digital format; and digital radio measurement.
