HD: Not enough benefit to switch, say Americans

NEW YORK — Even though nearly all Americans have heard of high definition television, most don’t know anything substantial about it and few report they’re ready to buy a new TV set according to results of a new survey by Ipsos Insight. Ninety percent of Americans surveyed say they have heard about HDTV but just 47% say they know anything substantial about it. And, just 15% say they are somewhat or very likely to get HDTV - all reflecting basically unchanged levels over the past year, says the survey report. “Advertisers and marketers clearly have to take the initiative to...