HbbTV group appoints Canadian expert for worldwide marketing campaign

GENEVA, SWITZERLAND – A Canadian digital TV industry expert has been asked to help the European-based HbbTV consortium lead a global marketing campaign to raise awareness of the HTML5-based hybrid TV standard. Kirk Edwardson, director of marketing at Ottawa-based digital TV and IPTV software provider Espial, has been appointed co-chair of the consortium’s marketing group, along with Régis Saint Girons, CEO of httv, a digital TV provider based in France and Singapore. Saint Girons is also president of the French HD Forum. Edwardson and Saint Girons will work with the HbbTV membership to increase market awareness of HbbTV and accelerate...