Hasbro to take control of Peppa Pig, PJ Masks in $5.3B eOne purchase

PAWTUCKET, R.I., LONDON and TORONTO – Toy (G.I. Joe, Transformers) and game maker (Monopoly, Twister) Hasbro announced Thursday it will purchase Toronto based film and TV maker eOne in a $5.3 billion (US$4B, £3.3 billion) deal.“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP,” said Brian Goldner, company chairman and CEO, in the press release. “In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal...