Half of DVR owners watch the ads, says TV Bureau

TORONTO – About half the Canadians who use a digital video recorder to watch TV still consume the ads that are of interest to them, according to the Television Bureau of Canada.The (TVB) PVR Survey conducted by BBM Analytics in July 2010 also found that the vast majority of those who fast forward commercials “report awareness of the advertisers in the ads they are skipping,” reads Wednesday’s press release.In Canada, almost all weekly viewing is in real time (as opposed to viewing of previously DVR-recorded programming) anyway, as penetration of the devices is far lower in Canada (estimated at 20%)...