Gusto to add ads to its OTT VOD

OTTAWA – Gusto Worldwide Media announced today it wants to connect advertisers to its growing over-the-top TV offerings.The food/lifestyle TV company has hired Wavefront TV to launch its connected television advertising platform and starting immediately, Wavefront will manage Gusto’s OTT growth as it continues to expand its streaming presence in the U.S.Wavefront will work with video ad management platform Beachfront to deploy advertising across Gusto’s growing network. Its content is available on several major U.S. platforms including Pluto TV, STIRR, Samsung TV Plus, and XUMO.“Over the last year, we focused our efforts on bringing Gusto TV to American viewers. Now,...