OTTAWA – Gusto Worldwide Media announced today it wants to connect advertisers to its growing over-the-top TV offerings.
The food/lifestyle TV company has hired Wavefront TV to launch its connected television advertising platform and starting immediately, Wavefront will manage Gusto’s OTT growth as it continues to expand its streaming presence in the U.S.
Wavefront will work with video ad management platform Beachfront to deploy advertising across Gusto’s growing network. Its content is available on several major U.S. platforms including Pluto TV, STIRR, Samsung TV Plus, and XUMO.
“Over the last year, we focused our efforts on bringing Gusto TV to American viewers. Now, as we continue to launch on new platforms in the U.S., we wanted to engage a connected TV team who can navigate our advertising needs,” said Chris Knight, Gusto’s president and CEO, in the press release. “Wavefront and Beachfront have world-class teams and some serious hustle. They were a natural fit for us.”
"Gusto is becoming a media powerhouse right now and their reach will only expand as they lean into connected TV," added Scott Portugal, CEO of Wavefront.
"In the Gusto TV team we found a like-minded partner, who's mission was in delivering that familiar TV experience we all know and love across multiple endpoints for their users,” said Ben Abbatiello, Beachfront’s VP of advanced TV.
www.gustoworldwidemedia.com
www.wavefront.tv
www.beachfront.com
