OTT

Gusto lands on Amazon Prime Video Direct


OTTAWA - Gusto Worldwide Media’s delicious content can now be found on AVOD platform Amazon Prime Video Direct, delivered through Gusto’s technology partner Dooya Media Group. “This new strategic partnership with Dooya, a leader in ad monetization and content optimization technology, looks to grow ad sales for Gusto’s global inventory across Amazon’s Video Direct platform,” says the release. Amazon Prime Video Direct (which is different from Prime Video in that Direct allows creators to upload their own content for Prime customers to watch, supported with advertising) delivers a broad selection of premium content to their viewers and reaches millions of...